Gifted with an impeccable aptitude for anticipating changing consumer tastes, this dainty designer ensures her designs are in tandem with her clients’ preferences and style—employing her art of design and aesthetics and bringing in a natural beauty to not just the outfit but also the person wearing it.
Synonymous with elegance and uniqueness, Natasha Lalwani’s label offers outfits crafted from an array of luxe fabrics, vibrant colours and intricate embroidery. Size, silhouette and price are factors that offer a wide range to choose from. She believes in experimenting and using gradient bright colors instead of the run-of-the-mill ones. Natasha takes customized orders and offers consultation according to a client's personality, body shape, age, personal preferences, and current trends.
But it was while studying Fashion Design at Raffles Institute of Design (Mumbai) that she decided to take a plunge into the real world and cater to women’s attire, leading to various exhibitions. Add a few photo shoots to her plate, using her styling and creations and she makes it to the renowned Hair & Beauty Magazine in various issues.
Like most newcomers are scrutinized and criticized, Natasha, too had to deal with various presumptions while people judged that her ideas aren’t meant for the Indian market. Taking that in her stride, she got rather motivated to understand the needs of Indian women in terms of fashion. She lead the Merchandiser’s role for the luxury fashion house, Amara. This opened her up into a new spectrums of the retail market—learning how to satisfy clients’ needs and constant orders to follow-up with designers. Nonetheless, the designer in her was eager to expand her creativity and work for what she believed in.
Natasha loves fashion as art, and makes sure her clients take home not just good, elegant clothing but a feeling of being aesthetically enriched.
Here’s a small conversation with the Couturier to know more about her and her designs –
- What is your favorite part about being a fashion designer?
I know how important it is to be well groomed, especially as we live in a very fashion-conscious world. So my favorite part is to create different looks for people to enhance their figures and personalities. It is essential to be able to carry off a look successfully, and that can only be done if my clients relate to what they are wearing by feeling comfortable and happy in them.
- When you start working on a client, how do you decide the design and the colours?
I always go by what a client wants, thus the design, colors and other details are taken into consideration according to their preferences and my professional input. One always needs to be direct and honest with their client, thus I leave no stones unturned when it comes to advising them what will suit them and what won’t. It is important to be practical!
- Which is your favourite colour and your favourite colour combinations?
I am known for my vibrant colors and unique combinations so there isn’t one specific one I focus on. Personally, I love purple but when it comes to my work, I believe that when God has given us so many colors to choose from, what is the need to stick to the basics. Colors are very dependent on seasonal trends, but even though I follow them I yet strive to experiment with diverse shades.
- One fashion tip for curvy women
I have noticed that when it comes to curvy women they choose clothes which make their bulginess even more predominant. The only and most important tip is to not be in denial. If a woman is fat she needs to accept it and choose clothes according to her figure rather than what is in trend. Eventually, we are all here to create our own style!
- Describe someone outside your field of interest who inspires you and why?
Frida Kahlo, a very famous painter, inspires me a lot. I love her spirit as she fought all odds against her paralysis and painted beautiful yet bold pieces of art. All the colors and ideas she brought into her paintings were so real, which is why I can relate to her. Also we are both Cancerian.
- Describe Natasha in 3 words.
Natasha is transparent, vibrant & strives for improvement ( I believe that I only have one competitor-and that’s me!) other words are hard-working, honest, focused, disciplined, a perfectionist.
- What makes you angry?
Unprofessionalism makes me angry. When people think that they can make a fool out of me. This includes clients.
- Of all the Female celebrities, whom do you think would look best in your outfits?
- Your success mantra?
Always see your hurdles as a blessing in disguise, because that’s the only way one can become strong and learn their lessons in life
- Tell us about some colours to look forward to in 2015.
I am presently making a collection on abla work where I have used intense colors in shades of blues and reds, and pinks. It is perfect for the bridal season coming up!